In line with the design brief, I chose the Medieval period as my inspiration for a potato chip package design. I derived from "Doritos" to create my brand name "Meditos." Incorporating Medieval design elements like the "blemmyae" creature and patterns from Medieval letterforms, I infused humor and entertainment to align with the chips' brand personality.
To add historical context, I included information about Medieval curing techniques used to preserve food. The package design features a Gothic typeface and wordplay in the slogan "Serving You the Beast," referencing Medieval feudalism where people served those above them. This wordplay humorously connects potato chips, portrayed as a Medieval creature or "beast," being served to us, the buyers of Meditos.
Course: COD 210 History of Communication Design
package advertisement (without & with mockup)
